Books on Publishing
Translation Competition 1999
List of Recommended Titles

1. Bartels, August: Vertrieb und Werbung im Buchverlag
Published: 1991
102 pages
Detailed guide to publishing marketing.
ISBN 3-920514-21-1.

2. Baverstock, Alison: How to Market Books
Published: 1997 (2nd ed)
352 pages
A detailed practical guide to book marketing. Discussions are underway with the author for an abridged edition more suitable to the needs of publishers in transition countries.
ISBN 0 7494 2039

3. Behm, Holger, Gabriele Hardt and Herman Schulz: Büchermacher der Zukunft - Marketing und Management im Verlag
New edition will be published in September 99
150 pages
The book is designed for young publishers in Eastern Europe starting their careers in difficult conditions. It is an outcome of short publishing and bookselling courses conducted by the authors in Eastern Europe.
ISBN 3-534-011867-7.

4. Clark, Giles: Inside Book Publishing
Published: 1994 (2nd ed.)
218 pages
This introductory book presents publishing from commissioning to marketing, from copyright to the customer, from family businesses to international media corporations. Potentially useful for people just choosing their career or already working in publishing. It also gives advice on training and job applications. If translated will need to be adapted to local situation. ISBN 0 415 13663 6.

5. Collective Author: Book Promotion, Sales and Distribution
Published: 1991
166 pages
This handbook was specifically co-produced by The Publishing Training Centre and UNESCO as a tool for running courses on selling, promotion and distribution of books. It contains tutors' notes, lesson materials and handouts. The title should be adapted to local conditions when translated. The main topics covered are: - market and product research - creative publicity - effective selling and sales - proper distribution policy making team management - warehousing - good sales budgeting - cost and performance control - sales of subsidiary rights- sub-contracting distribution ISBN 0 907706 04 5.

6. Collective Author: The Business of Book Publishing
Published: 1990
164 pages
This handbook was specifically co-produced by The Publishing Training Centre and UNESCO as a tool for running courses on publishing management. It contains tutors' notes, lesson materials and handouts. The title should be adapted to local conditions when translated. The main areas covered are:
- functions and practices of publishing management - using financial accounts for management information - editorial organisation and management recruitment - understanding publishing business ISBN 0 907706 01 0.

7. Davies, Gill: Book Commissioning and Acquisition
Published: 1995
175 pages
The commissioning editor plays a central role in publishing: finding the best manuscripts, developing long-term relationships with authors, and building the list of titles on which the image and reputation of a publishing house depends. This job is especially complex because it requires a good grasp of the trends in particular subject areas and markets, of publishing economics and finance, and a thorough knowledge of the main functions of a publishing house. This book provides guidance to the basic principles of commissioning and acquisition, and outlines the 'danger areas' where mistakes are often made.

8. Evans, Hilary: Practical Picture Research
Published: 1992
265 pages
A practical guide to the skills, procedures and techniques of picture research in its commercial context. Includes advice on budgeting, invoicing, insurance and security. This title should be adapted to local condition if translated.ISBN 0 948905 78 6

9. Forsyth, Patrick and Robin Birn: Marketing in Publishing
Published: 1997
154 pages
A short introduction to marketing for publishers, describing what it is, why it is necessary, and how it can be applied to books. It provides detailed advice on how to create marketing plans and strategies, how to use market research, and how to use a variety of promotional activities to boost sales.

10. Gerard, François-Marie & Xavier Roegiers: Concevoir et evaluer des manuels scholaires
Published: 1993
338 pages
This Belgian guide to "developing and evaluating school textbooks" begins by presenting a theoretical framework for good textbook design, then gives detailed guidelines and suggestions for every stage of textbook planning, design, writing, and evaluation, with hundreds of examples of effective design. An OSI-sponsored Russian-language translation was published in January 1998.

11. Horn, Barbara: The Effective Editor's Handbook
Published: 1997
178 pages
A practical guide for editors covering all aspects of editorial work and cooperation with other departments.
ISBN 1 85802 186 3

12. McCracken, Richard and Madeleine Gilbart: Buying and Clearing Rights: Print, broadcast and multimedia
Published: 1995
172 pages
A practical handbook useful in co-productions with a multimedia component. It contains also an introduction to copyright in other media than books as well as sample contracts and paperwork.
ISBN 1 85713 025 1

13. Miller, Ian: Sucessful Bookselling. A Management Training Course
Published: 1993
197 pages
This handbook was specifically co-produced by The Publishing Training Centre and UNESCO as a tool for running courses on bookselling. It contains tutors' notes, lesson materials and handouts. The title should be adapted to local conditions when translated. The main topics covered are: - survey of the book trade/library supply - book-buying - shop layout - time planning and administration - sites and premises - principles of stock control - customer contact skills - bibliographic services - finance and budgeting ISBN 0 907706 05 3

14. Owen, Lynette: Buying and Selling Rights in Literary Works: A Practical Guide for Publishers
120 pages
Lynette Owen, an international authority on copyright, has written this short handbook specially for countries in East Central Europe and the former Soviet Union; the CPD has an agreement with her whereby she adapts each manuscript specially for translation and publication in a particular country, in accordance with the local copyright law and local circumstances. Bulgarian, Lithuanian, Kazak, Moldovan, Romanian, Russian and Ukrainian have already been published; other versions are underway.

15. Owen, Lynette: Selling RightsPublished: 1997 (3rd ed.)
293 pages
Written with practioners in mind, this title discusses a number of recent developments in copyright connected with the internet and electronic publishing. Some references to the British publishing scene will need modification in translation.ISBN 0 415 16854 6

16. Plenz, Ralf: Wie mache ich mich mit einen Verlag selbständing
Published: 1990
247 pages
Practical guide for people starting a publishing business.
ISBN 3-8125-0094-9.

17. Publishing Training Centre: Occupational Standards
220 pages total (A4 format)
This set of 10 standards (Book Commissioning, Book Publishing Rights, Book Publishing Contracts, Book Editing: Copy Editing, Book Editing: Editorial Project Management, Book Design, Book Production, Journal Management and Program Development, Journal Editing and Production, Publicity and Promotion) could serve as an inspiration for locally-developed standards to be used in publishing training. Adaptation rather than simple translation is recommended in this case.

18. Willberg, Hans Peter: Lesetypographie
Published: 1997
332 pages
An acclaimed guide to book design which itself won a prestigious prize for best book design in Germany.

19. Woll, Thomas: Publishing for Profit. Successful bottom line management for publishers
Published: 1999
272 pages
Publishing is an attractive activity too often undertaken with too little regard to profitability. This thoroughly researched guide to the publishing business is designed to address and correct that failing. It has been written to help understand and manage such everyday aspects of publishing operation as: - research and objective planning- finance- editorial process- production and manufacturing- sales and marketing- rights.
ISBN 0 7494 2940 2

top

home

activities