BOOKS ON PUBLISHING

TRANSLATION COMPETITION 2000

List of Recommended Titles

More information on most of the titles below can be found at “The Publishing Training Centre” at: www.train4publishing.co.uk

Angelback, Joan and Hughes, Sally: Editing on Screen
Published: 1999, EPE Books, 95 pages, ISBN 0 953 3979 0 4
Editing on Screen, with its accompanying files for use with exercises, will help you to transfer editing skills to the digital medium. The exercises give you the opportunity to develop the knowledge and skills necessary to edit electronic files effectively. Focusing on how to use the most common word processing software, Microsoft Word, it takes you through the following: an overview of the on-screen editing process; how to plan editing projects; setting up procedures to create an effective editing environment; file management, housekeeping and word-processing skills that are essential for efficient on-screen editing; using Word's extra facilities to improve accuracy and efficiency; how to work with styles or coded text.

Bann, David: The New Print Production Handbook
Published: 1997, Little, Brown & Company, 160 pages, ISBN 0 316 641510
The New Print Production Handbook is an indispensable reference book for anyone who needs information about: printing processes; type and typesetting; preparation; colour correction; proof correction; paper and ink; desktop publishing; finishing and binding. A wealth of diagrams, photographs and an informative, straightforward text make the processes involved in this increasingly complex field clear and easy to understand. It now includes desktop publishing. Charts supplement the book, including paper sizes, book sizes, and paperweight conversion tables, and a glossary of over 1,200 terms which demystifies all the print-speak.

Bartels, August: Vertrieb und Werbung im Buchverlag
Published: 1991, Buchhändler heute, Dsd, 102 pages, ISBN 3-920514-21-1
Detailed guide to publishing marketing. See at <www.amazon.de>

Baverstock, Alison: How to Market Books
Published: 1999 (3rd ed), Kogan Page, 328 pages, ISBN 0 7494 2039 1
A detailed practical guide to book marketing. Discussions are underway with the author for an abridged edition more suitable to the needs of publishers in transition countries.

Behm, Holger, Hardt, Gabriele and Schulz, Herman: Büchermacher der Zukunft - Marketing und Management im Verlag
Published: 1999, Primus, Darmstadt, 177 pages, ISBN: 3896781472
The book is designed for young publishers in Eastern Europe starting their careers in difficult conditions. It is an outcome of short publishing and bookselling courses conducted by the authors in Eastern Europe. <www.amazon.de>

Collective Author: Book Promotion, Sales and Distribution. A management training course
Published: 1991, The Publishing Training Center/UNESCO, 166 pages, ISBN 0 907706045
This handbook was co-produced by The Publishing Training Centre and UNESCO as a tool for running courses on selling, promotion and distribution of books. It contains tutors' notes, lesson materials and handouts. The title should be adapted to local conditions when translated. The main topics covered are: market and product research, creative publicity, effective selling and sales, proper distribution policy making, team management, warehousing, good sales budgeting, cost and performance control, sales of subsidiary rights, sub-contracting distribution

Collective Author: The Business of Book Publishing
Published: 1990, 176 pages, ISBN 0 907706 01 0
Another co-production between The Publishing Training Centre and UNESCO as a tool for running courses on publishing management. It contains tutors' notes, lesson materials and handouts. The title should be adapted to local conditions when translated. The main areas covered are: functions and practices of publishing management, using financial accounts for management information, editorial organisation and management recruitment, understanding publishing business

Collective Author: A Glossary of Publishing and Printing Technology
International Book Development Ltd., London, ISBN 0 948549 99 8|
The glossary is invaluable work of reference for those in the book industry, offering definitions and examples of usage for a wide variety of terms. Local editions (English to local language and vice versa) designed to meet the everyday needs of publishers and printers were published in Bulgaria, Czech Republic, Hungary, Lithuania, Moldova, Poland, Russia and Slovakia.

Davies, Gill: Book Commissioning and Acquisition
Published: 1994, Blueprint/Routledge, 192 pages, ISBN 0 415 13671 7
The commissioning editor plays a central role in publishing: finding the best manuscripts, developing long-term relationships with authors, and building the list of titles on which the image and reputation of a publishing house depends. This job is especially complex because it requires a good grasp of the trends in particular subject areas and markets, of publishing economics and finance, and a thorough knowledge of the main functions of a publishing house. This book provides guidance to the basic principles of commissioning and acquisition, and outlines the 'danger areas' where mistakes are often made.

Forsyth, Patrick and Robin Birn: Marketing in Publishing
Published: 1997, Blueprint/ Routledge, 208 pages, ISBN 0 415 15134 1
A short introduction to marketing for publishers, describing what it is, why it is necessary, and how it can be applied to books. It provides detailed advice on how to create marketing plans and strategies, how to use market research, and how to use a variety of promotional activities to boost sales.

Gerard, François-Marie & Xavier Roegiers: Concevoir et evaluer des manuels scholaires
Published: 338 pages, De Boeck Universit (Pédagogies en développement); ISBN 2804117391
This Belgian guide to "developing and evaluating school textbooks" begins by presenting a theoretical framework for good textbook design, then gives detailed guidelines and suggestions for every stage of textbook planning, design, writing, and evaluation, with hundreds of examples of effective design. An OSI-sponsored Russian-language translation was published in January 1998. <www.amazon.fr>

Horn, Barbara: The Effective Editor's Handbook
Published: 1997, Pira International, 192 pages ISBN 1 85802 186 3
A practical guide for editors covering all aspects of editorial work and cooperation with other departments.

Miller, Ian: Sucessful Bookselling. A Management Training Course
Published: 1993, 197 pages ISBN 0 907706 05 3
This handbook was specifically co-produced by The Publishing Training Centre and UNESCO as a tool for running courses on bookselling. It contains tutors' notes, lesson materials and handouts. The title should be adapted to local conditions when translated. The main topics covered are: survey of the book trade/library supply, book-buying, shop layout, time planning and administration, sites and premises, principles of stock control, customer contact skills, bibliographic services, finance and budgeting.

Owen, Lynette: Buying and Selling Rights in Literary Works: A Practical Guide for Publishers
120 pages
Lynette Owen, an international authority on copyright, has written this short handbook specially for countries in East Central Europe and the former Soviet Union; the CPD has an agreement with her whereby she adapts each manuscript specially for translation and publication in a particular country, in accordance with the local copyright law and local circumstances. Bulgarian, Lithuanian, Kazak, Moldovan, Romanian, Russian and Ukrainian have already been published; other versions are underway.

Owen, Lynette: Selling Rights
Published: 1997 (3rd ed.), Blueprint/Routledge, 312 pages, ISBN 0 415 16854 6
Written with practitioners in mind, this title discusses a number of recent developments in copyright connected with the internet and electronic publishing. Some references to the British publishing scene will need modification in translation.

Page, Gillian: Journal Publishing
Published: 1999, Cambridge University Press, ISBN 0 521 44137 4
This title not only covers the questions those new to the business will need to ask, but also addresses the implication of new production and publication technologies, which will be useful to even the most experienced journal publisher and editor/academic.
Aspects of journal publishing covered include editing, production, design, marketing and management, and electronic publication. Appendices deal with tendering for journals, copyright, finances, subscription fulfillment and other sources of income; list addresses of publishers' and editors' associations; and provide a glossary of terms and acronyms, and a bibliography.

Plenz, Ralf: Wie mache ich mich mit einen Verlag selbständing
Published: 1990, 247 pages, ISBN 3-8125-0094-9
Practical guide for people starting a publishing business.

Publishing Training Centre: Occupational Standards
220 pages total (A4 format)
This set of 10 standards (Book Commissioning, Book Publishing Rights, Book Publishing Contracts, Book Editing: Copy Editing, Book Editing: Editorial Project Management, Book Design, Book Production, Journal Management and Program Development, Journal Editing and Production, Publicity and Promotion) could serve as an inspiration for locally-developed standards to be used in publishing training. Adaptation rather than simple translation is recommended in this case.

Smith, Chris-Conolly: Financial Management for Book Publishers in Developing Market Economies
Published: 1999, online by Center for Publishing Development, 137 pages
(http://www.osi.hu/cpd/policyresources/fmbp/index_fmbp.html)
This handbook is specially commission by CPD for the needs of publishers in the countries of Central and Eastern Europe and former Soviet Union. It’s been already translated into Russian and Bulgarian as a supplement to seminars on the same topic conducted by its author.

Willberg, Hans Peter: Lesetypographie
Published: 1997, 332 pages
An acclaimed guide to book design which itself won a prestigious prize for best book design in Germany.

Wlodarczyk, Jacek: Publishing Marketing in Developing Market Economies
published: forthcoming on-line edition in English and Russian by CPD
The book is based on the Polish edition “How to Prepare a Marketing Plan for a Publishing House” published by Book Marketing Research (BMR). BMR is a consulting company, which in the last couple of years has been conducting a number of seminars on marketing and distribution organized by CPD and the local Soros Foundations. As a result, the Polish edition will be up-dated with view of the first-hand experience which BMR team had gained during their research and seminars in Bulgaria, Georgia, Kazakstan, Kyrgyzstan, Macedonia, Poland, Slovakia and Ukraine.

Woll, Thomas: Publishing for Profit. Successful bottom line management for publishers
Published: 1999, Kogan Page, 300 pages, ISBN 0 7494 2940 2
Publishing is an attractive activity too often undertaken with too little regard to profitability. This thoroughly researched guide to the publishing business is designed to address and correct that failing. It has been written to help understand and manage such everyday aspects of publishing operation as research and objective planning; finance; editorial process; production and manufacturing; sales and marketing; rights.

© Center for Publishing Development, 2000
Oktober 6. Str. 12. 1051, Budapest, Hungary
phone: 36 1 327 3014 fax: 36 1 327 3042
e-mail: cpd@osi.hu

Books on Publishing 2000
list of recommended titles
application form
announcement and grant possibilities