OPEN SOCIETY INSTITUTE - BUDAPEST
Network Women's Program

16 Days Media Campaigns to Combat
Violence Against Women

OSI Resource Page

NANDI - art research station

Media Campaign to Combat Violence
Against Women

REALIZATION OF TV AND RADIO PROMOTIVE VIDEO AND JINGLE

 

DESCRIPTION OF THE ORGANISATION

"NANDI - art and research station" is nongovermental organisation whose aims are:
  • to improve women's and children's human rights through different media (especially video-art and documentary film, Internet);
  • to initiate, realise and/or organize different art and research projects dealing with women's and children's human rights; to support children and women to participate in these activities;
  • to realise different projects dealing with civil society, transition, social change, tradition and modernity;
  • to improve women's informative network in Serbia through linking with women's groups and with similar organisation abroad;
  • to organise independently or in cooperation with other groups and organizations workshops, seminars, lectures, exhibitions, promotive printed materials;
  • to improve awareness and protection of the Earth.

NANDI is organisation capable to realise projects through area research, that is, in different towns and regions and in cooperation with different associates - members of women's groups in Serbia. NANDI is group at the beginning, registered formaly in November 2000, but active members of the group have been initiators of many projects in women's network. Some of realised projects are:

- Video-film "Twenty five years of feminist groups in Yugoslavia" (with recorded material about famous women activists , and some important hapennings );

- "Video-bilten 1" - "On the margins", dedicated to marginalized women in Serbia today;

- "Video-bilten 2" - "Voices of difference" presents women's public opinion about political life in Serbia. This bulletin was made during the September and October 2000 and is consisted of original recorded material from demonstration after election;

- making promotive video for women's political campaign in Vojvodina in December 2000;

- making documentary video about women victims of domestic violence, Nis, 2001.

Some of the members participated or initiated workshops for women and children (camera workshops and educative and creative workshops for Roma children).

All projects were realised in intensive cooperation with different women's groups in Belgrade and in Serbia. At the moment, we have contacts and asocciates among women's groups from Novi Sad, Subotica, Kikinda, Vrsac, Nis, Kraljevo.

Active members of NANDI live in different towns (Belgrade, Pancevo, Vrsac). We organise our regular meetings in Belgrade, mainly when we work on some project.

Our films were presented at festivals ("Video-Medeja" in Novi Sad, IV international biennial of young artists in Vrsac), conferences (Conference of women's political network in Lepenski Vir, 2000), meetings ("Women's studies and research", Novi Sad), distributed to women's network in Yugoslavia or to the similar organisation and donors in Austria, Sweden, Japan, England. Our films were presented on main TV stations in Serbia (RTS II - Belgrade and RTS Novi Sad,TV Apollo -Novi Sad, TV LAV - Vrsac, TV Kikinda...) and were commented on radio-stations in Serbia.

The board of the group is consisted of five women: Vesna Tokin, Nada Sekulic, Natasa Saric, Ana Adamovic, Mirjana Beronja.

General coordinators are:

Vesna Tokin

Nada Sekulic

 

AIMS AND OBJECTIVES

During the last decade, violence has became one of the prevalent social problems in Yugoslav society. In media, presentations and critic of violence have been usually connected with war and crime and very rarely with gender. Gender based violence has been almost invisible in spite that it was deeply routed in war, bad economic situation and renewal of patriarchal conditions of social life.

Mission statement: to stop violence against women.

Goal: to make gender based violence visible through media and influence public opinion to notice it's presence in our society and to change attitudes that marginalize the problem.

Objective:

  • to promote SOS centers and shelters for women in different towns by realizing three video spots, audio jingle and printed materials (posters) dealing with:
    1. domestic violence

    2. sexual violence among youth
  • to make problem visible in public through visual presentations – posters and video spots that will be presented on different TV station. TV and radio are mass media and in such way many citizens will see message.

Activities:

The project will be realised under the protection of Minister of Department for women in Vojvodina Jelica Rajacic.

Activities include:

      1. making video spots, jingle and posters

      2. distribution in 5 towns in Vojvodina

      3. organizing round tables or public discussions in 5 towns dealing with violence against women.

        The video spots and jingle will be presented on different TV stations and radio stations in Vojvodina during the November/December 2001. Posters will be presented in public in 5 towns.

  1. Making video-spots includes:

    1. making scenario,

    2. recording,

    3. editing,

    4. making copies of the recorded material,

    5. distribution.

    Video spots and jingle will be realized on the basis of scenario made in cooperation with SOS telephones and groups dealing with violence from different towns from Vojvodina.

    Scenario will emphasize that violence happens in our everyday activities in common towns in Vojvodina by common people, not only by criminals and in extreme situations and conditions.

    Renting of technical equipment is included in expenses.

    Editing will be realized in digital studio.

    Duration of one spot/jingle will be about 30 sec-1 min.

    Posters will have the same visual identity as video spot dealing with sexual violence among youth.

    With every poster and video spot and jingle information about local SOS telephone will be included.

    Due to the fact that Vojvodina is multiethnic community, posters, video spots and jingle will be translated in Hungarian, Romanian and Roma language and presented as a part of their TV program and broadcasting.

  2. and 3. Distribution and organizing round tables

    Distribution will be realized by NANDI in cooperation with women's groups from Vojvodina.

    We have agreement with following groups in Vojvodina:

     

Name of the organization

Address

Phone

E-mail

Women’s alternative workshop

Trg srpskih dobrovoljaca 23, 23300 Kikinda

0230 22 544,

22 934 (k)

zar.ki@vkjetnet.co.yu

Center for girls "Mila"

DMZPUR

Vase Stajića 19,

21000 Novi Sad

021 610 465

021 369 586 (k)

zicbo@eunet.yu

Smile

Maršala Tita 141,

21460 Vrbas

021 707 297

osmehvrb@eunet.yu

Femina creativa

Mažuranićeva 32

24000 Subotica

024 35 249

forumwyng@netscape.net

Center for women’s rights

26300 Vršac

013 822 795

zv@yubc.net

Every group takes responsibility to promote posters, video spots and jingle in their local community. The proposed budget includes expenses for public presentations and distributions on the local media. Public presentations will be organised in the form of public discussions about gender violence accompanied with presentation of video spots. Local groups take responsibility to distribute posters, video spots and jingle to local TV stations and radio. Also, local groups will make questionnaire after public presentations with the aim to notice reaction of public opinion on video spots and jingle.

Distribution will be made to: TV Novi Sad, TV Apollo, TV Lav-Vrsac, TV Kikinda, TV Zrenjanin, TV Sremska Mitrovica, TV Subotica and radio stations in these towns.

TARGET GROUPS

  1. Women victims of violence.
  2. Public opinion and particularly youth.

EVALUATION:

Evaluation will be conducted in cooperation with different groups from Vojvodina.

After every presentations of spots and jingle, address and telephone of local SOS for women and children will be presented also. In such way, by this project, opportunity will be given to victims to call for a help and support from local SOS organization.

Statistics will be made about SOS phone calls before, during and after campaign.

On the basis of questionnaire provided by NANDI, groups will register changes in public attitudes about violence against women after realization of the project. Questionnaire will have four questions made on the basis of specific scale (with estimates from 1-5):

1. Do these spots represent real problems in society? 1 2 3 4 5

2. Can they improve awareness of gender based violence in society? 1 2 3 4 5

3. Are they useful? 1 2 3 4 5

4. Would you like to see more similar projects in media? 1 2 3 4 5

Expected impact of the project is to focus public opinion attention on the presence of gender based violence in our society, particularly in specific towns where video spots and jingles will be presented.

Video spots offer short, clear, selective, concise, attractive and effective message.

In such context, they will be just the opposite of what we can see at our TV stations where there hasn't been any influence on or even presentations of public attitudes about violence.

Previous similar projects realized on TV stations (dealing with the problem of invisibility of handicapped children) has shown positive effects (it can be measured by number of donation).

PERSONS ENGAGED IN REALIZATION:

Four members of NANDI will be engaged in realization of the project. The project will be realized in cooperation with women's groups from Vojvodina.

Four persons engaged in realization are: Vesna Tokin (director, coordinator of the project), Nada Sekulic (scenarist), Ana Adamovic (photography), Natasa Saric (styling).

Besides, actresses and technical team (2 persons for camera and light) will be engaged in realization.

Every group with whom we cooperate will engage one person responsible for presentation or distribution in their community.

Nada Sekulic was born in Belgrade, 1962. She graduated from the Philosophy department of the University in Belgrade and received postgraduate degree in Social and Cultural Anthropology. She conducted area-research in Slavonia (Croatia) during the war (1994/1995) dealing with the problem of ethnic identity of people involved in war. She published different articles (philosophy, anthropology and women's rights) and initiated or participated in few projects of women’ s network. At the moment, she works on her doctoral dissertation in Anthropology and attends Culture and Gender Studies in AAOM (Alternative Academic Network) in Belgrade. She is one of the founders of group NANDI.

Vesna Tokin was born in Vrsac (Yugoslavia), 1969. She graduated from the painting department of the Academy of Fine Arts and began her postgraduate studies. She is engaged in painting, multimedia projects, film and video art. In last three years her films were presented at more than fifteen festivals in Europe. She received several awards for her films. Also, her documentary fims were presented at different TV stations in Serbia. She is one of the founders of group NANDI and cooperates with different female groups in Belgrade and Yugoslavia.